Online Shopping Has Been Re-Imagined

Membership Pass

Aussie Stores Only
All Aussie Stores
Aisle To Shop In
Products To Browse

Welcome to the Aussie Retail Rescue

There is no question that Covid-19 has accelerated online shopping to extraordinary numbers globally. Pre Covid, we never imagined that 2021/22 would see online shopping in Australia as the necessity it has now become for most people.

It is the perfect storm! Mass lockdowns, online mobile devices and very high demand for home delivery have created a vastly different shopper than pre-Covid.

The 20-yr old ‘Legacy’ online Marketplaces are to Explore My Store what fossil fuel vehicles are to Tesla! They simply won’t last!

Online shopping needed to be re-imagined, and we have just done it! Explore MY Store is now shopping the way it should be.

Covid arrived when Australia was seeing a “global retail apocalypse” ravage merchants shores. Big brands we all grew up with disappearing forever!

Behemoths like Amazon on a mission to “destroy Australian retail”. Source NewsCorp

An Australian fightback had to be conceived. We had already lost the manufacturing industry. Now the retail Industry is under severe threat. That’s why we have created the Aussie Retail Rescue plan.

Our programme unites thousands of Australian Merchants to be showcased to all Australian shoppers and no middle man takes a cut of the sale. Period!

The fallout from the pandemic; the invasion of foreign stores; the costs to promote an online presence have all placed serious pressure on Australian Merchants.

Many are falling into bankruptcy with losses from last year too big to overcome. The next twelve months will be even worse for some! Lost livelihoods, broken families, associated health issues, community pressures, etc. This is serious! The future of the ‘Lucky Country’ is at stake here.

Australia needs to stand up and rally, they need to forsake the giant self-proclaimed emperors especially Amazon, eBay, Alibaba and Wish to name a few.

We may all long to see shopping return to the ‘High Street’ but in the meanwhile, at least shop online with Australian stores.



Explore My Store

All Australian online shopping centre where the Australian shoppers can shop direct with Australian stores.

Only Australian Merchants

All stores are guaranteed to be an Australian store. A store located in Australia employing Australians.

Click Frenzy Everyday

Showcase your specials instantly to our Aussie shoppers. Be seen on our home page promoting the biggest sales in Australia today. No fees ever for any sale.

Add To As Many Aisles

No matter what you sell online we have an aisle for you to be showcased. Add your store to as many aisles that suit.

100% Free to be showcased

Australian shoppers shop direct with your store. No fees or commissions payable for anything sold. 100% free to be showcased.

Made In Australia

An arena dedicated to stores that make their product right here in Australia. Everybody loves Australian Made.

Store Catalogues

In Australia around 8.2 billion articles of junk mail are produced yearly. We are showcasing them digitally.

Digital Business Card

A digital business card showcasing all the important stuff from your website. This can be shared to family, friends and customers in a text to their phone.

Find It, Love It, Save It

Save all of your favorite stores in one location, click the heart in the top right.

Social Media

Bring all of your social media pages to the shopper. Let them share to family and friends. One click to your social pages.

Payment Options

10+ different payment options the shopper can change the whole shopping centre to include only stores that accept their payment selection.

Wholesale or Retail

Whatever your store does we promote your brand. Add your store as a retail store, a wholesale store or both.

Top Line Premium Exposure

Sit above all of your competition. Be the first to be seen.

Banner Exposure

The largest expsure size available, a top line banner in an aisle of your choosing

Home Page Exposure

The first to be seen, on our home page promoting your RED HOT sale today.

Shop Direct or Click & Collect

Change the shopping centre to how you want to shop. Shop direct or click & collect

SEO Tools

An ever growing set of inbuilt SEO tools.

Zoom With A Shopping Cart

Launching soon, a face to face chat with an inbuilt shopping cart. Demonstrate today and get paid before the end of the call.

Gift Cards

Gift giving has never been easier, purchase Gift Cards direct from the store.

Online Stores For Sale

NEW – Showcasing online stores that are currently for sale.

Dashboard Driven

You’re in control, make changes instantly from your dashboard.

The Membership Pass

The Team


Darryl Reeves

Chairman & Co-Founder

A lifetime of international entrepreneurship,  professional presenter, radio host, author, keynote speaker, corporate trainer on four continents.


Neil Fairhead

CTO & Co-Founder

Longtime innovator, technology architect, creative director, and proven startup promoter. Neil brings his strategic implementation experience and talents to the Explore My Store shopping centre platform.


Peter Banks

NED - Retail Advisor

International Hospitality and FMCG awards winner, team builder and Smart Contracts and technology business founder, Peter is a valuable asset to the EMS team.


Jolanta Garda


Dynamic CIO, COO, CFO with corporate experience. Visionary leader with extensive operational history. A resume of investing and building Blockchain and NFT web3 projects.


David Lowe

Strategic Parterships BDM

Lifetime entrepreneur, David has business connections all over Australia and even beyond. His passion for the Explore My Store innovation promotes serious interest with potential corporate partners. 


Erion Zog


Versatile self-starter with a Finance background. Brings investors and projects together via collaborations in the blockchain and NFT space.


Matthias Gelber

Sustainabilty Champion

Google “Greenest person on the Planet” and you will find Matthias. Savvy, business centric, green-focussed and “pumped” about EMS, Matthias drives our sustainabilty focus in the EMS team.


  • What is EMS?

    EMS is a shopping centre online that connects Australian merchants and Australian shoppers. It keeps more of the revenue in the merchants pocket and within Australia.

  • What is Blockchain?

    The blockchain is an open searchable public ledger for recording transactions

  • What is Solana?

    Solana is the fastest and least expensive blockchain in the world and the fastest-growing ecosystem in crypto, with thousands of projects spanning DeFi, NFTs, Web3 and more.

  • What is an NFT?

    NON Fungible Token (NFT) is a unique cryptographic token that exists on a blockchain and cannot be replicated. NFTs can represent real-world items like artwork, real estate or membership access. “Tokenizing” these real-world tangible assets makes buying, selling, and trading them more efficient and less expensive while reducing the probability of fraud.

  • How I can mint an EMS NFT?

    Please join our Telegram group for detailed instructions.


Own one of the Exclusive Limited Edition Explore My Store (EMS) Membership access passes (Total supply limited to 5,000 only)

Exclusively on the Solana blockchain for Aussie merchants an exclusive limited-edition membership access that will provide lifetime discounted access to the ever increasing benefits of Explore My Store premium services.

Membership is very exclusive.There are only 5,000 Premium Membership cards available ever for merchants in Explore My Store. Most of the raised funds will be used to market the platform to the millions of shoppers all-around Australia to Rescue Aussie Retail. We want to bring the power back to the Australian merchants and keep the profits in Australia.

The Membership cards will be minted in the form of NFT (Non Fungible Token) on the Solana blockchain. This provides your ‘Access Key’ to all of the existing and future benefits of the EMS platform at significant discounts. There are also other exclusive benefits beyond just discounts. Instead of having recurring membership access fees, we are offering an investment in the NFT asset. Holding the NFT provides lifetime access to all membership programme benefits, at the same time if you decide not to use premium services in the future, you have an option to sell your NFT asset in the secondary market and recover your investment or even make a profit.

Having only 5,000 membership access passes available and 35,0000 existing merchants means, only 14.2% of merchants can buy one. New Merchants are joining every day and we’re targeting 100,000 in the next 12 months

When we have 100 thousand merchants or, if some merchants buy multiple membership access passes the percentage available decreases. We expect this will increase the desirability and price on the secondary market. You can do the math

Those who hold 1-3 membership access passes will have a 15% discount on all premium services provided by EMS. One access pass can be used per store and if you have several brands you can use the benefit of each access pass to promote each of your brands

If you hold 4 or more membership access passes you will have a 30% discount on all premium services provided by EMS. The 30% discount applies to each brand managed by the merchant who has an associated wallet with 4 or more access passes

Some merchants and investors will buy extra membership access passes to sell later at a profit in the open market
Membership access passes pay for themselves very quickly and you can do your own math on ROI

Being on the Blockchain means safety, transparency, and certainty is assured

Subscription Features

Premium Top Line Store

All Australian online shopping centre where the Australian shoppers can shop direct with Australian stores.

Banner Advert

All stores are guaranteed to be an Australian store. A store located in Australia employing Australians.

Home Page Sales

Australian shoppers shop direct with your store. No fees or commissions payable for anything sold. 100% free to be showcased.

Side Banner

All Australian online shopping centre where the Australian shoppers can shop direct with Australian stores.

Feature 5

All stores are guaranteed to be an Australian store. A store located in Australia employing Australians.

Feature 6

Australian shoppers shop direct with your store. No fees or commissions payable for anything sold. 100% free to be showcased.